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By
Ray Van Iterson
In 2000, almost three million online certification tests were
delivered, six times the number the year before and close to as many as were
delivered in proctored testing centers. The popularity of online certifications
is taking off because they are cheaper, more convenient, more representative
of the work environment, and typically offer better feedback than proctored
certifications. What they don't do is verify your identification. The tremendous
growth of online certification has brought a fundamental new question to the
certification arena:
Is the time and money required to have your ID verified
in a proctored testing center worth it?
Online certification and proctored certification represent two
different perspectives of what certification is. The question is - which type
of certification is right for you? Both types offer challenging questions developed
through rigorous processes by experienced subject matter experts. The difference
lies primarily in the approach to security that the certifiers take. Supporters
of proctored certification believe that much of a certification's value stems
from the fact that the test environment is as secure as they can make it. Supporters
of online certification believe that the value of certification comes from measuring
what you know, and that companies should work with people who they trust rather
than spending their efforts proctoring people who they don't trust.
A Tale of Two Test Takers
Last month two help desk technicians, Bob and John, decided to
certify their internet skills to help them get new jobs. Being different people,
they decided to take different approaches. Bob took a CompTIA Inet+ certification
at a proctored testing center while John took a Brainbench Internet Technology
certification online. This is their story:
Bob went to the CompTIA website to schedule his test. After
transferring to the testing company's site he discovered that the Inet+ test
would cost him $190 and could be taken at a variety of testing centers in his
city. Scheduling a test was not difficult using the web-based scheduling system
but it was a frustrating experience. After signing up Bob had to wait up to
24 hours for a password to access the scheduling system. Then, when he went
to schedule a test, he discovered that the system could not schedule a test
within the next two business days. Selecting a testing center was also disappointing.
Although he had several testing centers to choose from, the closest one only
offered testing 3 days a week and many centers did not offer evening or weekend
testing - he was going to have to take time off work and/or drive across town
to take the test. On the day of the test Bob was swamped at work and called
the testing center to reschedule his appointment to a different day. He was
told that if he didn't take the test that day he would lose his money. Bob rushed
to the testing center and took the test. The testing center environment was
very controlled and did not allow Bob to use the reference manual and job aids
he usually used in performing his duties. Bob passed the test and received a
score report that told him his score, and that he would receive his certificate
in 4-6 weeks. Bob was happy - it had taken him 2 weeks and $190 but he was Inet+
certified.
John went to the Brainbench web site that night after his kids
had gone to bed. There he paid his $19.95 fee and completed his test. John felt
confident taking the test because he had his reference materials available to
consult when questions contained references to details that he did not bother
memorizing. He passed the test and received his score report immediately. Because
his test included questions of different difficulty levels, his score report
was able to tell him not only that he had passed but also that he had scored
in the 73rd percentile of all test takers, that he was particularly strong in
networking and infrastructure, and that he still had weaknesses in security
issues and troubleshooting. Additionally, John could check his relative performance
and find that he was ranked 386th in his state and 45th in his city. This information
was all stored in his electronic transcript which John could send to potential
employers immediately, while his paper certificate would arrive in 2-3 weeks.
The above story is, of course, fictional but it illustrates
a point - Online certifications have real cost, convenience, and speed advantages
over proctored certifications. The question is whether it is right for you.
The answer depends largely upon what you want to get out of certification. Surveys
by both GartnerGroup and Brainbench have shown that people take certifications
for primarily three reasons:
- For personal development -- To assess/increase their own abilities
- To increase their credibility/position/compensation within their current
organization
- To get a new job in a different organization
Personal Development
People looking to certify their skills so as to better understand
their strengths and weaknesses and to increase their productivity are primarily
concerned with getting the best feedback possible. If you are in this group,
online certification is likely your best bet because online certifications tend
to offer superior feedback at greater convenience and less cost. Since you are
taking the test for your own benefit, there is little point in paying extra
money to make sure you don't cheat.
Promotion/Increased Credibility Within an Organization
People looking to increase their credibility within a company
are usually looking for the most valuable credential they can find to demonstrate
their abilities. People in this situation should look for the credential that
best meets your needs whether or not it is proctored. Ensuring that the test
is proctored is unlikely to offer much extra benefit in this situation since
if your company doesn't trusts you to take a test without cheating, they shouldn't
trust you to work with their equipment and proprietary information on a daily
basis.
Finding a New Job in a Different Organization
People looking for a new job in a different organization is the
classic segment people think about when advocating the need for proctoring.
The rationale goes that employers do not know potential employees and, thus,
require proctoring in order to trust their certification credentials. This argument
sounds good at first but becomes less convincing when one thinks about the hiring
process. Getting a job is not a simple matter of a person submitting a certification
and immediately getting hired. A certification might get you an interview but
it will not get you a job all on its own. Employers hire the whole person -
your resume, experience, and soft skills. Most of these areas do not come externally-verified,
and as a result, almost all companies conduct technical interviews to verify
the skills of applicants whether or not they have proctored certifications.
The added security of proctoring doesn't really matter in the interview process
because unprepared individuals are unlikely to make it through the hiring process
whether or not they have a proctored certification.
Conclusion
At the end of the day, the right certification for you is
the one that meets your needs. If you are getting certified for your own benefit
or are dealing with an organization that trusts you, online certifications will
probably meet your needs. If, on the other hand, you would prefer to base your
relationship with a company on the strength of a proctor, then head to the nearest
testing center.
Certification Industry Overview
|
Proctored Certification |
Online Certification |
| Number of Certifications |
~ 400 |
~450 |
| Number of Certifiers |
Hundreds |
< 10 |
| Type of Certifications |
Vendor-neutral &Vendor specific |
Vendor-neutral only |
| Cost |
Most $100 - $200 |
$0 - $50 |
| Convenience |
- Multiple locations/city
- 3 day registration lag
- Centers may not be open evenings and/or weekends
- Rescheduling allowed until day of exam - date of exam cannot be changed
on the day of exam
|
Anywhere anytime (with Internet access) |
| Popularity(tests delivered in 2000) |
~ 4 Million |
~ 3 Million |
| Certifications issued by leading player in 2000 |
Microsoft > 500,000
CompTIA > 100,000 |
Brainbench > 900,000 |
| Feedback |
Typically score only |
- Score
- Percentile
- Strengths & weaknesses
- Rank by city, state, country
|
| Test environment |
No reference material permitted |
Reference material permitted |
| ID verification |
Picture identification required |
Honor system
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