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Our Marketing Concepts test measures your knowledge of the core areas of marketing. Designed for all professionals, this test covers the following topics: Advertising & Sales Promotion, Buying Behavior, Demographic Decision-Making, Distribution & Channel Selection, Information Analysis, Internal & External Company Evaluation, Market Analysis , Marketing Control Systems, Marketing Plans, New Product/Service Development, Pricing, and Selling Issues.
This test is associated with a Job Role. Please visit the Job Role Center for more details.
Once you request a test, your Personal Identification Number (PIN) will be stored in your My Plan for easy access. You will have 90 days in which to take the test you requested.